When you import contacts within Kloudymail, our e-mail marketing software makes a check on the addresses you are importing to improve immediately your deliverability! You can also do this manually: Find out why it’s useful to clean up your e-mail lists!
Create newsletters lists
E-mail list cleaning checks
How to improve the management of e-mail lists
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Create newsletter lists
The first step is to create the list in which to insert your database.
On our platform, you can create multiple newsletters lists for better e-mail lists management.
You can create two types of lists. The REAL lists are the lists that collect all the contacts in your database. VIRTUAL lists, on the other hand, are group lists of source lists based on certain filters. This distinction helps managing e-mail lists.
The controls of the Cleaning e-mail lists
Within the various referral e-mail lists, you can find the “newsletter lists cleaning ” in the various features.
As we said, our DEM software does this kind of checks every time you import a file.
It is good practice to clean up your e-mail lists whenever you are importing lists and periodically. With this tool you can check if your lists have the following address types:
SYMPTOMS OF ERRORS
When you start the e-mail cleanup feature, our e-mail marketing platform checks that there are no “syntactically wrong addresses” in the selected newsletter list. If Kloudymail finds these addresses, which are incorrectly written or have illegal characters, it generates a CSV file that you can download through a link. In this way, you can check all the incorrectly written addresses and correct them. Once you have fixed them, you can import them again on our DEM and newsletters sending platform.
ADDRESSES THAT WERE ALREADY FOUNDED AS BOUNCE
Our newsletter software, when cleaning e-mail lists, verifies that the addresses in your newsletter list have not already generated bounces to our other customers. In fact, Kloudymail keeps track of all those contacts that return emails that were sent by our customers. We remove these types of addresses to help you improve your deliverability and keep your IP reputation high. If Kloudymail finds this type of e-mail addresses, it automatically disables them from the list you are cleaning.
ADDRESSES WITH NON-EXISTENT DOMAIN
When Kloudymail, a platform for sending DEMs and newsletters, imports an e-mail list, it checks for each address that its specific domain exists for its related mail service. The server reads the mail domain of your addresses (for example, @gmail.com), checks if the MX record is present and if it attempts to connect to its mail service. If the domain does not have that record or the mail service does not respond, the address will be automatically disabled by our e-mail marketing software.
How to Improve E-Mail List Management
Regular cleaning of e-mail lists is crucial to ensure a high deliverability rate. In addition, generating a few bounce after each posting, helps you to gradually increase the reputation of sending IPs. Having a good reputation helps you overcoming spam provider’s filters.
Moreover, clean e-mail lists help you to better understand the interests of your addresses and design more and more personalized communications.
Interesting, isn’t it!?
Discover all the other features of the software in order to get a complete overview of the potential that you can get.