To create an e-mail marketing campaign, you just need to follow a few steps!
Select the list of recipients, choose the template, enter the variables and send it!
Basic information of newsletters campaigns
Filters applied to the lists
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The basic information of the newsletter campaign
When you create an e-mail marketing campaign on our newsletter platform, you need to enter the basic information needed to schedule the DEM sending.
First of all you have to create the subject: it’s the first thing that users see, so you have to capture their attention. If you do not get them with those words, they will not open your e-mail. Remember that it’s the most important part!
Select the list of the recipients of your communication and choose the name of the sender.
You can also customize the e-mail with which your newsletters will be sent and set a reply address too. Also, with our e-mail marketing software you can enter a name for the Analytics campaign. So, all the users that will land on your website thanks to the DEM campaigns will be included in Google’s platform statistics.
The filters on the lists
When you create a list on our e-mail marketing software, you can enter different fields, according to the different data you have of your contacts. Depending on the value you assign to this field, you can set different filter categories. Filters allow you to select only a part of your contacts in order to create specific communications for specific targets.
Filter for text fields and alphanumeric fields:
Filter for numeric fields:
Filter for multiple choice or single choice fields:
Filter for data fields:
How to improve the e-mail marketing management
Variables are those codes that you can include in the newsletter template when you send out e-mail marketing campaigns in order to customize your content.
The most typical and most common examples are the NAME variable. Specifically, the NAME variable is used as a communication strategy to increase the involvement of the user who receives the newsletter.
Interesting, isn’t it!?
Find out all the other software features to get a full overview of the potential that our e-mail marketing software can offer you.