In order to create the perfect communication strategy, it is necessary to proceed with a careful statistical analysis of the previous e-mail marketing campaign. In order to create the engagement, the statistics are fundamental!
Statistics: panoramic and comparison
Statistics: readers, bounces and unsubscribers
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Newsletter statistics: overview and comparison
In the overview of the statistics, the general information of the e-mail marketing campaign is summarized. You can know about the name, subject, list, time and day of reading, the percentage of reading, of click, of bounces and of unsubscribers.
By looking more in detail, newsletters statistics regarding the percentages of e-mails delivered, reads and clicks are taken into account.
The system also tracks the type of device used to view the newsletter, distinguishing between mobile and desktop. Our platform also reports when the newsletters were read.
The e-mail marketing software then compares the selected statistics to the statistics of the previous campaign. The Comparison lets you evaluate your communication strategy over time and help you in maintaining coherence, pushing you to work for the improvement.
Statistics DEM: readers, bounces, and unsubscribers
In the section of statistics within our e-mail marketing platform, you can find several different tabs that specify different types of data.
This section summarizes the statistics of the e-mail marketing campaigns related to the data of everyone who read the communication. You will also be able to see more details, such as the time of reading, the visited links, and which previous newsletters have been opened by the same contact.
In the bounce tab lists, you can see all the addresses that generated returns after that the newsletter was sent. The system reveals several types of bounces, look at the chart below to figure out the differences!
In this tab, you can find all the data of those who have specifically requested to be deleted from your lists. From here, you can export and control the other lists in your possession so that you can disable those contacts from all over the system. The disconnection link is mandatory in many countries for privacy issues, be sure to always insert it! In addition, the presence of the link helps to receive less spam, so less bounce!
Thanks to the e-mail marketing software Kloudymail, you have the statistics of all the addresses that clicked on your newsletter!
All the links on your newsletter are tracked so that it can give you the ability to know which content has captured the attention of your users. It does not end here: you can have your data divided for each single click present on your newsletter.
By clicking on one of the links, you can know who has clicked on it: you can take advantage of this information so that you can send subsequently targeted e-mail marketing campaigns depending on the different areas of interest.
All data can be exported from the platform, so that you can collect the data and you can use it also outside the software.
Interesting, isn’t it!?
Find out all the other software features and potential to get a full overview of what you can get.