E-mail marketing automation service allows you to power up your multi-channel communications strategy.
It creates automated communication depending on the message that you want to communicate and based on specific behaviors of your customers or default conditions, like a birthday or a cart abandonment in an e-commerce.
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With Kloudymail automation service, you can customize your communications and messages.
How does it work?
By using the features of automated e-mail you can send to your subscribers birthday custom messages and you can also decide if you want to send your wishes some days before, for example for offering to your customer the chance to benefit of a special discount. You can also send automated welcoming e-mail to your new subscribers or, again, you can plan the automated sendings depending on your customers’ behavior, such as click or read messages in your e-mail marketing campaigns.
The e-mail automation service turns on when a default condition happens: this event is called trigger. The automation increases the potential of your communications strategy, allows you to get your customers’ loyalty and to save time when setting up an e-mail campaign. The automated e-mails are also very powerful in e-commerce websites.
The automated e-mail sending leverages a default condition to trigger messages. You can send a birthday e-mail or reward your customers’ loyalty with a discount coupon.
External triggers apply to a condition external to your platform. You can set start external triggers to send transactional messages by using Kloudymail specific API.
Types of automation
Sending automated e-mail with Kloudymail is so easy thanks to a user friendly interface. You can set your automation quickly just following a few steps.
Visit the section dedicated to automations (it is the last entry on your left, just under the SMS option) you can check the automations that you have already set up, you can manage them and eventually create some new automated workflow.
Create an automated birthday email to make sure your subscribers get a custom birthday message or promotional offer.
Send a discount coupon or a gift to reward your customers’ loyalty and grow your business.
You can welcome your newsletter subscribers by sending them an e-mail series, thanking them or introducing your products.
A few days before your events, send a friendly detailed reminder to your applicants.
You can customize your communications depending on the action of the individual user, like a click.
External triggers leverages automation depending on external events like a cart abandonment in an e-commerce website.
Automated emails under the background of a multi-channel communications strategy and custom messages follow a specific workflow that you can create easily. Creating the workflow of your automatic communications is easy with the drag & drop K-Bricks feature just following these steps:
Pick the subscribers you want to receive your automated e-mail and select the field you want to connect with the automation, for example the birthday or the newsletter subscription date;
Now you can set up your workflow specifying the workflow start, the related template and the sending regularity. You can also set up an e-mail sending based on your subscribers’ interactions with previous e-mail marketing campaigns;
Decide when you want your automated e-mail to be sent;
Finally check the whole process and turn on the workflow.
Find out all the features to get a complete overview of the potential that Kloudymail automation can offer