What does “shared IP” means?
There is no list of features to define when to adopt the solution with a dedicated IP or a shared IP.
However, if you deal with e-mail marketing, you know that the reputation of an IP is crucial for a good deliverability and for keeping the numbers of reports low. With the shared IP solution, when you activate a license on our e-mail marketing platform, an IP is assigned to you in order to be able to send your communications. This IP is shared, so other customers use it for their newsletters as well.
The reputation of your IP will, therefore, will not only depend on your communications but also on the other user’s ones.