How many contacts do I need?
There is no rule defining when to adopt the solution with a dedicated IP or a shared IP.
However, if you deal with e-mail marketing, you know that the reputation of an IP is crucial for a good deliverability and for keeping the number of SPAM reports down. The dedicated IP solution is recommended for those accounts that deliver over 500,000 contacts.
This does not mean that if you have fewer contacts you can’t choose the dedicated IP. In fact, this service allows you to better monitor the IP and to ensure greater delivery of your newsletter in the correct inbox. The reputation of a dedicated IP is, in fact, being associated just with your domain and it is evaluated based just on your communications. It’s easier, in this way, to check your reputation and make the necessary adjustments to make sure your newsletters arrive in the right inbox.