The dedicated IP is strongly suggested to all those users that have more than 500.000 recipients. But the e-mail marketing solution with dedicated IP is adopted from all those users that desire to personally and deeply control the IP reputation, keeping high the deliverability.
Does the Dedicated IP include the activation of SPF and DKIM records?
Yes, the “Dedicated HD” feature with DKIM and SPF validation system is enabled on all licenses on our e-mail marketing platform. It consists of the generation of encrypted keys that allow you to add a unique signature within the e-mails. This signature allows the server to receive the link between the newsletter and the domain attached to the sending server. The result is that there will be less chance that e-mail will be classified as SPAM, and there will be an increasing of the chance that they arrive at their destination.
How do I choose between Dedicated and Shared IP?
The dedicated IP is assigned just to you so this solution ensures better deliverability and easier monitoring of the IP. Additionally, the e-mail marketing strategies with dedicated IP allow a better reputation control which is created just from your e-mail marketing activity.