The program of the course:
01. E-mail marketing: market and multichannel system
Why e-mail marketing, SEO, SEM, pay for click campaing, multichannel strategy with social media.
02. SMS Marketing
Mobile communication: direct and easy.
03. Perché fare e-mail marketing
E-mail marketing between acquisition and loyalty.
04. Build the database
How to build a profile database
05. Divide the users into lists
How to classy users in order to plan more target campaigns.
06. Create your campaign
Create message, subject, call to action, landing page, text and images.
07. Case histories
We analyze the experience of some brands to learn from mistakes and winning choices.
08. Best practices
Our tips on how to improve your e-mail marketing strategy.
09. How to evoid to end up in the Spam box
All you need to know about Yahoo!, Gmail and Microsoft e-mail filtering policies.
10. Analysis of statistical data
Learn from previous campaigns.