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Low Open Rate? How To Rescue It in 3 Steps!

When it comes to e-mail marketing, one crucial element is to engage our target. In order to understand whether we are hitting the nail on the head, the first index we should take a look to is the open rate. Actually, it is a marker that helps us understand immediately whether our e-mail marketing campaigns are successful or not (in this case, “successful” means that our newsletter catches the attention of our readers, makes them open our e-mail and lastly make them click on the contents we are promoting.

Are you noticing a strong decrease of the open rate in your last e-mail marketing campaigns, or even just in one of them? Here’s what you need to do to take remedial action!

1. Monitor Your E-Mail Marketing Campaigns Statistics!

First of all, you should always monitor the statistics of your e-mail marketing campaigns. Thanks to Kloudymail, you have your statistics at your fingertips and in a few clicks you can see the results of your last campaign, and if you want you can also compare the indicators with the ones of the former campaigns in order to check if your e-mail marketing activity is going well or not. If it’s not going as you were expecting, the first thing to do is to understand you’re having a problem and take immediate remedial action.

Of course, it could be just a coincidence, but it always better to act in order to avoid the same mistakes you might have done formerly. Here is our advice: don’t wait months overthinking about the spectacular idea for your next newsletter, but act immediately step by step with little expedients that you could find in your former successful campaigns.

2. Plan Your Next Steps!

Ok, you have analyzed your situation and now you know what went wrong. This is the perfect time to plan what you are going to do next. In other words, don’t leave the open rate to chance, but study your actions to increase the chances your next campaigns are going well.

Have this done, you just need to move. It’s not so easy as it may seem, but if you are going to do everything according to plan, you will discover a satisfied smirk on your face. What you need to do is to think about other expedients that could be useful to increase your e-mail marketing open rate. Is the subject right and is it in line with your target expectations? Is the design well done and responsive? Do you have good and profiled lists?

3. Hang In There!

You have acted and probably you are seeing your e-mail marketing campaigns producing excellent results, so hang in there. It’s like a diet: once you have lost weight, you need to carry on with a maintenance diet.

In a few words, even if your e-mail marketing campaign is going terrific, don’t rest on your laurels. Keep on monitoring the statistic, finding expedients to do better and better, read a blog like our to find out the better strategies in order to engage your target. And if you still have a doubt, do not hesitate to contact Kloudymail: we are always ready to give you a hand with your e-mail marketing job!

Kloudymail is now Partner with Freelance Hub!

Kloudymail is proud to announce to be a partner with Freelance Hub, the first freelancers’ community born in Brescia. The project aims to make easier the daily working life of the freelancers thanks to useful advice and directions to follow.

Freelance Hub is born from an idea of Eleonora and Francesca Valenti (Valenti04 agency) and it has been presented to the freelancers and to the journalist on 21st March 2019 at Talent Garden in Brescia. After the press conference, it has been held the first lab, “Price Quotations? How exhausting…”, a speech by Augusto Pirovano (Super Good Life).

“We have created this project because we are first and foremost freelancers who prefer to work with other freelancers – Eleonora and Francesca Valenti state – We have long felt a lack of training and networks for self-employed workers in our area. Freelancers are devoted to research and professional growth but often they struggle to find tools, answers, which are often not unique. For this reason we have decided to give life to this community: to give, thanks to experts in the field of self-employment, concrete and useful answers both to those who are already self-employed, and to those who want to become one ”.

The Manifesto: #freelancersdoitbetter!

The project is born in order to promote the self-employment culture, drawing the public opinion and world of work’s attention to the freelance as a value, debunking the myth that working as a freelance is just a way out for the ones who don’t have any other professional chance. In other words, the freelancers are taken into consideration and enhanced as such, as a highly specialized professional t0 whom give universal “surviving” tools suitable for any field and role.

Kloudymail partner with Freelance Hub

Freelance Hub: The Goals

The path of Freelance Hub aims to create a freelancers’ multisectoral network useful to build new relationships and – why not? – to find new collaborations and chances of working.

One a month, Talent Garden will host the Freelance Hub meetings (subscription via Eventbrite). In October, it is scheduled the Freelance Day, in conjunction with the European Freelance Week.

Kloudymail is a partner of Freelance Hub

The Agenda

  • 11 Aprile, 6 pm: “Be Smart! Solutions and Safeguard for Freelancers”;
  • 16 May, 6 pm: “Personal Branding + Linkedin for finding new clients”;
  • 13 June, 6 pm: “E-Mail Marketing for freelancers”. This is the speech by Kloudymail aimed to explain why and how to start up a successful e-mail marketing activity;
  •  18 July, 6 pm: Cardiomarketing;
  • 19 September, 5 pm: Time Management;
  • 14 November, 6 pm: Mind Mapping.

Kloudymail in partnership with Freelance Hub

E-Mail Marketing for Freelancers: the Speech by Kloudymail

Freelancers – whatever os the field in which they work – often neglect e-mail marketing. The reasons are different: lack of time, of people who can deal with it, fear that it is a useless and too expensive investment … Actually, the e-mail marketing is a precious help for freelancers: with a low cost, it allows you to communicate with customers, to keep them updated, to make them more loyal and thus activate the well-known word of mouth that allows you to acquire new contacts and ultimately new customers.

The Freelance Hub speech is aimed at making freelancers understand why they should start doing e-mail marketing and above all to make them understand how to do it best thanks to valuable and useful tips on how to structure a newsletter, how to build a database, how to write the subject and content of a newsletter, and much more.