Best Practices For Creating E-Mail Marketing Landing Pages!

Have you ever thought you can run your website without e-mail marketingIf yes, then you should think again!

Why?  It’s because a website drives only front-end sales, while 90% and more sales are achieved through e-e-mail marketing campaigns and other means.   

Why E-mail Marketing Is Crucial For Your Business

  1. E-mail users are forecasted to rise to 2.9 billion worldwide by 2019. (Source: Statista)
  2. Email has an average ROI of $38 for each $1 spent. (Source: DMA)
  3. An email has a median ROI of 122%, which is four times higher than other marketing formats, including social media, direct mail, and paid search. (Source: eMarketer)   
  4. In the U.S. alone, e-mail users are projected to grow to 244.5 million by the end of 2017 and by 2020 it’s expected to grow to 254.7 million.   (Source: Statista) 
  5. E-mail checking while watching TV or while watching a movie has increased by 69%, in bed by 57% and on vacation by 79% and are constantly increasing.  (Source: Adobe)
  6. Brands that personalize marketing e-mails receive 27% higher click rates and 11% higher open rates than those that don’t personalize. (Source: Experian)

The biggest plus being, you can apply your conventional landing page conversion techniques to your e-mail marketing landing pages as well.  

After having highlighted the data behind e-mail marketing, let’s see some best practices for creating e-mail marketing landing pages that actually convert.

1. Clear Call To Action

It’s a killer feature that helps generate leads and more. So make sure to come up with crisp CTAs liners,  no matter whether you are selling chalk or cheese online.   

And yes, use power words like “Click Here,” and “Go” in your CTAs.  But, avoid words like “Submit.” Why? According to some research, this word could reduce the conversion rate almost by 3%. 

2. Single Call To Action

Want to sell several things at the same time, such as home page, blog page, product page and more? But the fact is, it doesn’t work. If conversions are what you are looking for, you need to get your customer focused on a single task at a time. So use only single call-to-action if you are serious about conversions.  

3. Look The Looks!

It goes without saying that landing pages and e-mail should look the same. And this includes everything under the sun – be it font, color and the overall look and feel of the landing pages and the emails. This is a must because when the customers leap from the landing page to the email page they should instantly connect with your message and not make them think, Oh no! Where have I landed, and things like that. Your landing page and e-mails should offer a unified experience for users.

4. Build Urgency!

The element of urgency can help accelerate conversions drastically. You need to employ call-to-action words such as today, now, and more to get more clicks. It makes people take action, which is exactly what a call-to-action is supposed to do.

5. Avoid the Form Format!

Generally speaking, people don’t like forms so much. So avoid them, if you can. But then, if it seems to be an impossible task for you, make sure to include only a few columns. Overloading it with columns is a sure-fire way to put off your audience.

6. Social Proof

Social proof could be used as an involvement device, telling visitors that if they wish to enjoy the same benefits that are already available to other subscribers, they too need to be part of the e-mail list.    

The most commonly used social proofs are social media “likes”  or “subscriber counts.” Buffer leverages social proof for its blogs’ newsletter.

7. Always Test Your Landing Pages

Not just your e-mail marketing campaigns, even your landing pages should be tested time and time again to maximize your email’s success rate

And testing is not a big headache.  You just need to keep playing with key elements such as image, text, call-to-action to make sure whether or not they resonate well with the audience. 

In conclusion, we can say several factors come together to make e-mail marketing success. But then, setting up an email-centric landing page is equally important if you are looking at lead generations. Take into account the above best practices and you will be good to go.

Now, it’s your turn. Does your company use email-centric landing pages for e-mail marketing campaigns? If yes, how has been the experience so far? Let us know!

5 Tips on How to Improve Your Conversion Rate

Nowadays, each and every one of us has a ton of channels and tools for reaching a wide audience worldwide and get more customers and we should take advantage of it in the best possible way. Starting with our company website, specifically designed to attract visitors that could turn into clients, to show what we do and what is our best, and drive traffic, we should end the game by leading the visitors to engage our business, both by making purchases or choosing the services we are offering. Sometimes, though, this doesn’t seem working in the same way as we have pictured it. Ok, we could get a lot of traffic to our website, but the number of visitors taking the desired action is not rising enough. What are we supposed to do to increase our conversion rate?

Here you can find some tips to face (and win) this challenge: start now optimizing your conversion rates and turn your visitors into customers!

#1 – Keep Your Homepage Easy

How many times have you visited a website to find out some information and you have got put off by the homepage? This happens to every one of us, at least once in a lifetime. Some of us could have been stopped by the design, format, colors, or some other disputable features. For sure, we want to avoid this to happen on our website: to achieve this goal, we just have to keep the homepage simple. Meaning: simple to navigate, easy to find anything the customer needs and easy and fast when it comes to complete a purchase.

By simplifying your website, you could increase your conversion rate up to 200-250%, at least twice as many conversions as your website previously had.

#2 – Increase Your Page Speed

This could seem like a small thing, but the loading speed of our website pages is crucial. Everything in the world we are living in is so fast and the same should apply also to our websites. Web visitors have no time, they are impatient and are not willing to spend time waiting for our pages to load. In their way of seeing things, everything should happen as soon as they click the button. So, don’t’ forget to increase the page speed if you want to get more conversions. And when we say “speed”, we mean “speed”: a delay of just one second could result in a 7% conversion decrease. Imagine what a 5-second delay could do…

#3 – Include Testimonials

There are very few things working wonder like including testimonials. You could be wondering why testimonials work so well, and this is the answer: people want to feel safe and be sure they aren’t the first ones to try something out; they want to know that there are others who have tried it and that it worked for them. These kinds of evidence give people the right confidence to engage our business. So remember always to share testimonials from your satisfied customers and ensure the could be verifiable: if they are not, this could be counterproductive for your business. Make sure the testimonials are on your homepage too: this could make your conversion increase by 30/40% on average. In a few words, testimonials work.

#4 – Add Video Testimonials

We already know why testimonials are so crucial in order to increase conversions. If you wanna take a step further, share those testimonials as video: in this way, you will push your conversion rates even higher. People are more likely to believe a story if they have the chance to see the person who is telling the story, than if the same story is told by images and text. Some brands have seen their conversion rate increase by more than 160% after adding video testimonials to their homepage. So, what are your waiting for before trying it?

#5 – Be Mobile Friendly

Nowadays, most of the people navigate the internet using mobile devices (and the number keeps growing). This means that more than half of your potential customers are looking for products and service on smartphones and tablets. To be in line with their habits, you just have to optimize your website for mobile devices. To be mobile friendly is no more an option, it’s a requirement you can’t ignore.

By implementing a mobile-friendly design on your website, you can increase your conversion rate by 20%. Why haven’t you already done it?

These are Kloudymail’s tips to increase your conversion rate. It is never too early to adopt these tips and start to make your conversion rate increase!