Bounce: what is it?

Bounce literally means “return”. In this case with bounce, we mean all those e-mails that we send in an e-mail marketing campaign that comes back to us.

If it is normal that some e-mails bounce back, it is also normal that it is important keeping clean the lists. This will help to reduce the bounce phenomena (if you want to know hoe and why you should clean your list click here).

The different kind of Bounce

The newsletter platform Kloudyamil has 4 different kinds of bounce:

  • Spam bounce. This bounce contains reporting of spam (which means reporting of Spam from the receiver) and spam trap (address that has not been created for communication goal but instead attracts spam);
  • Hard bounce. This bounce happens when the address can’t receive e-mail for permanents reason or because they are fake or because the domain doesn’t exist or also when the server of the receiver doesn’t accept e-mail.
  • Soft bounce. This bounce shows the impossibility of sending the e-mail for a temporary reason.
  • Unknown bounce. There was a not specified problem during the e-mail sending. This problem could disappear in the next send.

bounce: what is it?

Kloudymail allows, moreover, to discover in detail which e-mail address created a bounce and which kind of bounce it created.


The percentage of bounce is detected from Kloudymail and it is shown in the overview of statistics.


How should you deal with bounce?

Kloudymail automatically deactivates the Spam and the Hard Bounce.

The Soft Bounce are deactivated just when they are detected a second time from the same contact and just if between the first and the second time have been at least seven days. The unknown bounces are registered but there aren’t any automatic action from the software: this kind of bounce can be a temporary problem and it will probably solve in the next send.

Kloudymail software allows you also to export the sending address that has generated a bounce so that you could personally verify if the mistakes are due to a wrong compilation of the database.

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