Starting from July 23rd, 2018, Kloudymail has joint the Certified Senders Alliance (CSA). This means that now Kloudymail is a certified ESP and is part of the largest internet industry and direct marketing association in Europe.
The main goal of the CSA is to increase the quality of commercial e-mails (e.g. newsletters, invoices, order confirmations, etc.). To achieve this goal, the CSA establishes legal and technical quality standards. These standards are regularly updated to correspond to market requirements.
CSA and e-mail marketing
The Certified Senders Alliance (CSA) is a project from eco – Association of the Internet Industry, which was created in cooperation with the German Dialogmarketing Association (Deutscher Dialogmarketing Verband – DDV) in 2004. With more than 1000 members, eco is the largest Internet industry association in Europe. The DDV is the largest national consortium of dialog marketers in Europe.
The CSA acts as a neutral interface between mailbox providers and senders of commercial e-mails and e-mail marketers.
The CSA’s goal: higher quality in e-mail marketing activities
The CSA’s goal, as already said, is to increase the quality of commercial e-mails (e.g. newsletters, invoices, order confirmations, etc.) according to market requirements. When you become a certified ESP, like Kloudymail, you are required to keep – and, if possible, improve – high technical and quality standards as you have already shown during the certification process.
The main benefit CSA guarantees to all its certified members is e-mail deliverability improvement through whitelisting by the participating mailbox providers. This entails better protection against spam, the deliverability rate improvement and the e-mail marketing campaigns performances. The e-mail you send through CSA certified software like Kloudymail, benefit of a sort of fast-track both in messages delivering and from the spam risk protection.
How does CSA whitelisting work?
Mailbox providers need to achieve the highest possible level of user satisfaction, but they face a challenge: they need to protect their users from unwanted emails and at the same time guarantee that wanted e-mails are delivered. To protect their users from spam, mailbox providers set their filters to be very restrictive. However, this can lead to wanted messages being filtered out and erroneously classified as spam, and therefore not being delivered to the receiver.
Given that the IP addresses of CSA certified senders are on the CSA Whitelist and mailbox providers can access this whitelist, CSA senders are recognized as serious e-mail senders. As a result, their messages will be delivered more effectively by the participating mailbox providers.
Kloudymail: the anti-spam policy
All Kloudymail clients agree to use our service under the terms permitted by law. All violations of the Anti-Spam laws, clearly outlined within our contract, are penalized financially. All of our clients are required to obtain consent from users’ e-mail addresses, to be used as data for commercial purposes, before loading their lists of contacts within our database.
Which are the penalties applicable to customers who send spam?
- Account suspension for one week after the first abuse report;
- Account suspension for two weeks after the second abuse report;
- Definitive suspension of the account after the third abuse report;
- Immediate suspension of the account in the event of abuse reported by Spamtrap;
- A penalty amounting to € 1,000.00 for each Blacklist in which Kloudymail IP’s or domains are inserted as a result of spamming;
- In severe cases, we proceed by reporting the matter to public authorities
In order to protect our users’ privacy, we have set up a department specifically dedicated to the privacy protection and the e-mail abuse management. The Kloudymail staff is constantly monitoring our customers’ activity in order to guarantee the law compliance.