How To Integrate Social Media With E-Mail Marketing!

Some of the most successful businesses take a holistic approach to their digital marketing strategy. This results in a stronger brand image, and a customer experience that is integrated.

According to some studies, the average customer has about 10 touch points with a brand before they actually make a purchase, which means that being present in as many places as possible will help to make it easier for your business to increase your leads and sales.

If you consider the two most widely used (and most effective) digital channels for acquiring customers – e-mail and social media, the first thing that comes to mind is the question of which one is better. But both channels have unique features, and when you integrate them in your marketing, you can make your overall strategy twice as strong.

Although it’s been here for quite a while, e-mail marketing is still as effective as ever. Social media is another entity that has been around a long time and yet continues to provide great results when it comes to driving visitors to your site and increasing leads and sales.

You know, you cannot focus on just one channel and ignore the other. You need both, and one of the best ways to get the most out of them is to integrate them. Whether you currently derive the majority of your web traffic from e-mail or from social media, read on to find out why and how you should use e-mail and social media together!

The Benefits of Integrating E-mail and Social Media!

The reason why these two entities complement each other is simple. Each one grows the other’s reach because the two channels serve very different contexts to your different target audience sections. That’s why it’s best to design a marketing campaign which takes advantage of the strength of both email and social media.

Using these two channels together will help you grow your list faster and extend your email reach significantly.

You can integrate email and social marketing in these ways:

Invite Your Fans And Followers on Social Media To Your Email Community!

Traffic from your social media generally has an engagement rate that is lower than email. You also don’t have control over those properties you have on social media, which means that Facebook, Twitter, or other platforms could decide to shut your page down for some violation of its guidelines, and you’d lose all the work you put into building up your fan base and engaging them on the social platform.

This is why e-mail starts to look pretty good compared to social media.

But it doesn’t mean that you have to go out and kill your social pages. Yet another way to get the benefits from both channels is to collect the emails of your fans and followers on social media. Social sites can have a massive impact on your lead generation and on boosting your business’s brand awareness.

By inviting your social followers to join your list, you’re deepening your bond with them as email is a much more personal medium for communicating with them. Also, because you’ve already connected on social media, this will increase your opt-in rates significantly.

Use Social Sharing In Your Email!

This will help you generate even more traffic to your site. If you periodically send out email newsletters to your subscribers, you can use them to increase your content’s social reach. If you haven’t tried it before, now is the time to include social share icons right inside your email newsletters.

Social sharing can boost your CTR by up to 150%. Provide Facebook, Twitter, LinkedIn, and social media pages share icons in your newsletters to make it easy for your readers to share your content. Getting those share icons on your emails is easy, but it’s important to keep in mind that not all email providers are going to display the social icon images.

This means that when you place them in your email, you need to create alt text for each of the icons. To get the optimum results, you should test the social sharing buttons for where your key audience hangs out primarily using various placements of the buttons on the page.

How To Use Social Media To Reduce The Loss Of E-Mail Subscribers!

No one wants to lose email subscribers, but it happens all the time no matter how well you’re doing with your list building efforts. Maybe the subscriber’s inbox is cluttered and he simply decides to bid goodbye to your newsletter for that reason alone.

You can offer the people who unsubscribe from your emails a chance to reconnect with you on social media. All you have to do is provide them with links to whichever social platforms you’re active on.

 

So, these are some useful tips to integrate e-mail marketing and social media. Keep on following our blog to find out more on how to managing at your best your e-mail marketing campaigns!

E-Mail Marketing and Users: E-Mails Are The Favorite Channel From Our Target – The Research

Today we talk about the research “Email Addiction Report” compiled by Email Monday, an independent blog edited by the expert Jordie van Rijn who, in this case, has examined – in collaboration with zettasphere – the answers 417 consumers gave. It is mainly about North American consumers sampled at random and representing all demographics. We think it is a very good chance to understand the trends in e-mail marketing

The research focused on how users – the ones who determine the performance of our campaigns – approach e-mail as a tool and what they think about e-mail marketing, a question that all of us who send newsletter campaigns have been faced at least once in our lives, right? Answers to this question can help us better understand both user behavior and their needs.

Mainly, the research by van Rijn answers to questions like these:

  • What reasons make people want to subscribe to our newsletter?
  • How do our readers feel about no-reply addresses?
  • What is the desired frequency for us to send our newsletters?
  • Is it easy to read e-mails on mobile devices?
  • What do subscribers expect after being signed up for our newsletter?
  • What is the favorite channel to get discounts and promotions?

The Findings From The Report

The crucial premise to better understand this research is the same we all from Kloudymail have been claiming for years:  to know how our readers interact with our communications and the way they feel about them, is the key to set up successful e-mail marketing campaigns.

1. People Check Their E-Mail Anytime, Anywhere

In the bath tube, on holidays, at the pub… Wherever they are, more than one-third of the interviewed people check their e-mail boxes. 77%, in particular, turn to e-mail when they are bored. 70% (take into consideration that the interviewed had the chance to select more options) check their e-mails when they are in bed or when they wake up.

2. “My Readers Don’t Interact With My Newsletters”… Maybe They’re Just Waiting For The Right Moment!

Why people subscribe to our newsletter, but then they seem to ignore anything we send them, even without unsubscribe from our lists? Good question… The majority states it’s not about the brand at all. 37% is just waiting for the right offer to start to buy again, and 24% is just expecting to buy from our brands again.

3. E-Mail Marketing Innovation: What People Want

What are the most disruptive e-mail marketing trends that our subscribers like too?  38% would like to receive e-mails including the product ratings, and 35% feel more engaged when receiving offers based on past purchases.  In other words, customers are looking for quality and relevance to help the decision to click.

4. How Often Do People Check Their E-Mails?

There are some pretty meaningful data: 28% is strongly addicted to checking their e-mails, and 65% check their inbox more than three times a day. These data confirm how e-mail marketing is still a strong channel in order to reach out our audience: as we already said, what is important is to know our customers very well in order to reach and involve them at our best.

By analyzing these data, we can say that there are high chances that an e-mail is promptly seen or read. When it comes to e-mail marketing, this fact is very interesting because it means that sending a newsletter just before closing down sales or the beginning of a webinar could be a very good idea. So, time counts in e-mail marketing, but this is not always true. It’s true that we are not so interested in the time our subscribers read our mail, but the time they act. Let’s make an example: it is more likely that people read the news in the morning and prefer to buy online in the late afternoon or in the evening, after work.

5. Reader’s Attention: How To Catch It!

Free shipping or a 5 dollars discount seem to be very persuasive: more than 2/3 think so and say they are encouraged to give their personal data in exchange for one of these bonuses. The research also shows that competitions or Prize Draws are still interesting to 31% of consumers.

People like a 5 dollar coupon more than a 10% discount. This is very interesting for deciding the gift to give to our newbies.

6. The Reasons For Not To Open Our Newsletters!

What are the main reasons for our subscribers not to open our newsletters? Almost 60% says that they don’t read a brand newsletter because they are not available or they don’t want to buy in a specific time. 44% explain they ignore the newsletter when they are particularly busy at work or something. But there is a reason strongly depending on us: the subject of the newsletter. When the recipient doesn’t like it enough, he won’t open our e-mail. In the same way, our subscribers don’t open the e-mails when our former newsletters were uninteresting or when they had a bad experience with our brand.

7. “Don’t Reply To This E-Mail”. How Does The Readers Feel About It?

73% of subscribers indicate that a brand indicating “don’t reply” doesn’t matter to them and 5% isn’t even aware that such practice exists. This doesn’t mean that our readers don’t want to answer our e-mails, but 22% of them prefer a different channel like a contact form or a chat. Generally speaking, we should find the best way for us to make our readers to feel involved: the more we encourage them to write to us, the more we will get their feedback.

8. Reading Newsletter On Mobile Devices

16% indicate that the frequency of trouble with reading is limited to once or twice a month and 54% can’t even remember when last having trouble reading email on a mobile device. Just 9% say to have trouble frequently. A part of our subscribers might have trouble with reading our e-mails on mobile devices, so we should make sure our e-mails to be as accessible as possible. Meaning: we have to keep focusing on mobile e-mail optimization.

9. Which Channels The Readers Prefer To Get Brand Newsletters

Email is the number one channel to receive brand news. It means that e-mail marketing stands above all other channels with 83%. Facebook is accepted as well, with 38% and the same goes for tv, with 23%. Remarkable is the top three all being direct media which can have a one-to-one character.

The E-Mail Marketing Strategy For The Winter Sales Season!

Each and everyone of us, when it comes to talking about shopping, look forward to the sales season with some impatience. The winter sales season have just begun and it presents itself bit like a boon: in December we got stuck in expenses between gifts, dinners and holidays and it’s time to tighten our belts a little. The sales season is also very important for the shopkeepers because it represents a very good chance to free the warehouses and fill them again in view of the summer season and obtain, albeit with a lower profit margin than the rest of the year, a fair injection of liquidity.

There are sectors that expect the sales season more than others because of the greater impact on turnover. Let’s think about clothing and footwear, for example. How many of us await the beginning of the sales season to buy the pair of shoes we spotted weeks ago or that sweater that we will use again for at least a couple of months? Many, probably. And the same applies to the shopkeepers: in the sector we mentioned, sales have a high impact on turnover and it is worthwhile taking full advantage of the moment, using all possible channels to promote sales, keeping customers up-to-date and encouraging them to visit our e-commerce or come visit us in our stores. A good strategy should be multi-channel and should, therefore, include our website, online adv, social and targeted e-mail marketing and SMS marketing campaigns

Let’s begin our trip!

The Newsletter For The Sales Season: Goals and Tips & Tricks!

Why is it recommended to send a newsletter to communicate the start of winter sales and maybe emphasize some of the most attractive products? We certainly do not have to tell you what the first goal is, because surely you know it very well: boost sales online, in stores or in both channels.

The Details to be included in the Newsletter for the Sales Season

First of all, we should remind our customers and potential ones of the start and end dates of sales, the chance to take advantage of pre-sale (you could reserve it for those who have the loyalty card of your store). Furthermore, you could include special discount codes to be used on your e-commerce. It is crucial, when planning an e-mail marketing strategy for the sales season, to create our target profile and send targeted messages with specific products: to give a simple example, if we sell clothing, we send our female customers a selection of our promotions for women and, if we want to take a further step, we could try to refine the message by sending the most suitable products according to age. In this way, we increase our chances to increase the interest and the involvement of the ones reading our message. 

The E-Mail Marketing Strategy for The Sales Season

As always, to be able to better target our message and to fully exploit the potential of e-mail marketing and SMS marketing, it is essential that our lists are of good quality. This means that they must not be bought, but you have to build your database with a good marketing strategy. Moreover, gradually we try to refine our strategy to collect as much information as possible on our contacts in order to better profile our target and send more targeted messages. All this is possible thanks to Kloudymail: with our platform, you can also send different messages depending on the “loyalty” of the customer: thanks to the user rating expressed by the stars we can see next to each name, we have the chance to set up targeted campaigns for the most loyal customers who always read us and to plan a different message for those who, for different reasons, have lost interest in our brand. In fact, the sales season is ideal for improving customer loyalty.

How To Set Up The Sales Season Newsletter

In addition to profiling contacts, it is very important to set up the message in the best way possible to get good results from our e-mail marketing campaign for the sales season. The subject of the newsletter is crucial: it must be catchy, encourage the opening of the email and contains “promises” that must necessarily be kept in the message (we do not announce discounts of 70% if our rebates “stop” at 50%). In addition, in the final step of sending the campaign with Kloudymail, we have to remind to check to have not written words that may be wrong to spam filters: it would be a pity to spend time and energy to plan the perfect message and then, for one or two words, see it ending in spam box. While promoting season sales, we should be very direct, informal and friendly in the subject of the newsletter: it is the best way to entice our customers to open our newsletter and browse through our proposals.

In our newsletter, we should show different products, being careful to avoid a confused jumble of items that annoys the reader and does not lead to anything. In a few words, we should give each of our proposals the right relevance within an ordered and understandable newsletter. For each product, add a beautiful image with the former and discounted price, a short descriptive text and a call-to-action (linked to a specific landing page or to the product page in our e-commerce) which could be, for example, “I want it!” or “Buy Now!”. If we do not have an e-commerce but we want to increase the number of customers in our store, we can still use e-mail marketing. In this case, we should avoid a text-only e-mail that announces the start of the sales: it is ok to communicate it, but it is certainly reductive and limits our chances of increasing sales. Try to free your imagination to catch the attention of those who receive your communication using images and a pleasant text while putting emphasis on promotions (if we can, we could give exclusive discount codes). In order to promote more products, a good idea is to use animated images.

In short, sending a newsletter for season sales requires attention but can give us great satisfaction. If you want to know how to create the perfect message with Kloudymail, do not hesitate to contact us: we are here to meet your needs!

5 Digital Tips For Your Communication During The Christmas Season!

Are you ready for Christmas? Christmas trees along the avenues of the cities, Santa Claus offering sweets to the kids, a bewitching atmosphere that spreads anywhere… For most of the ones running a business in the consumer market, Christmas comes along with the best sales of the year, but you can do much more than just sell during the holidays. As you already know, digital communication is crucial for the success of your business, and more than ever during the Christmas period. This is not a quiet period for the marketing and communications offices because the customers’ interest is sky high. But by planning ahead and scheduling your digital communication activities, such as newsletters and, more in general, e-mail marketing campaigns, you could spend the holidays without a care! Here are some Christmas tips you will take advantage of!

Make the Digital Door Pump Sing With Newsletters!

The time before Christmas is naturally excellent sales time, but also the days around Christmas are very important. On those days, people have time to browse online, they want to use the present gift cards, and are looking to change the wrong size sweaters and the second funny sweater.

How To Target and Cross-Sell!

As we already said a lot of times, e-mail marketing remains the best way to boost sales. There’s a tough competition for opens and clicks before Christmas so targeting a message as specifically as possible will probably win the race. We suggest you use marketing automation: when you know what the customer bought for Christmas last year, you can suggest products based on that. If you don’t, you will have to settle for using segmentation the best you can.

The days before Christmas are not the only days when people are avid for shopping, and many people check their emails on the days between Christmas and the New Year. You should schedule B2C newsletters about the selection of your web stores for these days as a drip campaign, or upsell and cross-sell. For example, “Did Santa bring an iPhone X? Buy accessories at a special Christmas price!” will probably work better than a generic mass message.

Remember Loyal Customers and Reward Them!

A gift is generally more appreciated than a discount or a promotion. Send a pretty Christmas gift email with a great offer, a gift or a Christmas drink invitation to your customers.

Open with campaigns and practicality

If you only do one substantial campaign a year, Christmas is usually the best time for that. Send a Christmas calendar campaign as an automated e-mail marketing campaign, use imagination in Christmas competitions, offer the opportunity to create wish lists to Santa and make a few come true, etc.

Are You Busy? Here Are Some Practical Tips!

Remember that even though Christmas is a magic time for many of us, it is also the golden age of stress. Think about how you could simplify the Christmas period for your customers: offer just the right presents and ideas as easily as possible, provide the presents pre-packed and delivered by Christmas day, and target your messages carefully.

Let’s make an example. Use headings such as “Order in 24 hours, you will receive in time for Christmas!” or “Buy today and still receive for Christmas”. Many fathers will be happy to receive a message listing the top 20 Christmas gift wishes of teenage girls or the best gift ideas for a wife or a girlfriend. Another good option is the message sent a day before Christmas Eve: “Haven’t bought your gifts yet: you still have time!”. And don’t forget one more reminder via SMS!

Don’t let the customers slip away: remember that they might appreciate your help in the hassle. If the customer has once shown interest in a best seller book but hasn’t bought it yet, you should remind him about a book in a few days – and offer a couple of other options from your store, maybe picking from the 2018 best sellers!

Using gift cards

Surprisingly many gift cards received as Christmas presents remain unused every year – and simultaneously the up-selling possibilities coming with them are left unused. Encourage using the gift card by sending an automated newsletter containing the gift card tips to the person who bought it. Urge them to tell the tips to the receiver of the gift or forward the newsletter after giving the gift. Send a reminder a few months before the gift card expires.

2. You’ll (Maybe) Take a Rest, Your Social Profiles Don’t!

Social media goes silent during the holidays so the active marketer stands out. Plan and schedule social media posts for the holidays if you are planning to take some days off.

If you are not supervising the situation and reacting to it, you should stick to simple, neutral and positive messages, season’s greetings, or elegant pictures with a nice atmosphere, nothing too controversial. Check that your messages are clear unless you wish to spend your holidays answering threads and clarifying the fine print on the offer.

3. Christmas Spirit With A (Content) Soul!

In addition to being an excellent time to sell, the time preceding Christmas is also a great chance to create great contents, build your brand and nurture customer relationships. Provide tips on how to use the leftover Christmas food, compile Christmas traditions from the old days, run a Christmas competition or write a festive story.

Christmas brings up a lot of emotions and excitement and you should make use out of it. This is the time to share the cutest pictures of office dogs with elf hats, create Christmas themed brand video or a Christmas song playlist on Spotify that represents you as a company.

Don’t forget to take advantage of the visuality of Christmas. The pictures of Christmas time and tips for the season are excellent material, especially for the more visual social media. Create tips, ideas or a beautiful image collection on Pinterest or launch a Christmas picture competition on Instagram.

Christmas is a good time to bring forth the softer side of the company. Do volunteer work, collect Christmas presents for the less fortunate, have an internal vote charity and donate the company’s Christmas present money to them. And, for sure, don’t forget to spread what you are doing!

Make Christmas Traditions Digital!

Many Christmas traditions can be transferred into the digital world. Don’t you believe it? Give gifts yourself and enable giving electronic gifts through your company, build a digital Christmas calendar, or compile Christmas tips on Instagram.

4. A Christmas Dress For Your Website!

Many web stores collect a lot of visitors on the days between Christmas and New Year but other sites are visited as well. If you expect a great number of visitors, change the layout into a Christmas themed one. If you anticipate a lot of sales during the Christmas days, check the front page, and schedule it to be full of offers. Needs are very different before and after Christmas, and if you plan to go on vacation for a long time, you should schedule a series of offers in advance so that the front page always stays interesting.

Christmas presents might bring on your site people who would not otherwise have become your customers. Be sure to recognize them immediately, and create an automatic campaign that turns these Christmas visitors into customers over time.

Usability is Always a Must, Especially on Christmas!

Holiday is a good time to take a look at your website with a critical eye. Can customers wait for your support for a couple of days or will they be instantly angry? The more extensive your customer service section is, the less there is a need for basic requests from the customers. Perhaps you could create product demos or add video tutorials for the users.

Think about that and make the best choice for your brand!

5. Automate The Customer Service!

Make sure that the customer is taken care of even though you yourself are bundled up reading your Christmas present books. Instead of leaving the customer wondering what happens after filling in the contact form, you should automate customer service by sending an introduction package of the products or the FAQ of your products, for example. At the same time, you might want to tell them when you’re back at work, and what to do if they are simply unable to wait.

Marketing and communications is an entity that can’t be separated. You can do it! You can manage any aspect of your digital communications effortlessly and automatically. Merry Christmas!

Black Friday and Cyber Monday 2018: E-Mail and Digital Marketing Strategy!

Black Friday and Cyber Monday are about to arrive: the first one falls on Friday 23rd November and the second one on 26th November, which is the first Monday after the Black Friday. Now also in Italy Black Friday and Cyber Monday have been becoming a regular event for all those who want to do a little shopping before Christmas benefiting from discounts. Before talking about the actions and the newsletters to be put on for Black Friday and Cyber Monday, let’s try to understand what it is.

Black Friday and Cyber Monday: What They Are and Where They Come from!

Black Friday is a trend that has spread throughout the world from the United States. The date on which the Black Friday falls is between Thanksgiving and Christmas, in particular, it is the Friday following the Thanksgiving Day, celebrated on the fourth Thursday of November. Black Friday is a date that is about to make a century: from the 1920s, in fact, the “Black Friday” officially opens the run to Christmas shopping. During the Friday you can buy items of all kinds with discounts sometimes to scream: it is enough to peek the e-commerce to get an idea of how everyone prepares well in advance at Black Friday announcing gold business.
If you run a business, you will absolutely have to take advantage of Black Friday because it will provide you with very useful information on the propensity to buy for the coming month, as well as on the availability of spending. In Italy, according to an Ebay survey, each consumer will spend an average of 124 euros.
Cyber Monday is very similar to Black Friday, but focuses mainly on electronics products and is in some ways the “answer” of electronics dealers on Black Friday. Cyber Monday normally refers to discounts and offers offered on the web.

Why “Black Friday”?

A certain origin for the Black Friday has not been established yet. According to some reconstructions, the expression would have been born in Philadelphia and would refer to the huge traffic typical of Black Friday. According to others, it might have been the books of the American traders who baptized Black Friday: on that day, they went from red – that of economic loss – to black earnings, indicating the strong profitability of that day of the year.
In 1924, on the occasion of Black Friday, Macy’s organized the first parade to kick off Christmas shopping, but the “Black Friday” phenomenon has only really established itself in the United States since the 1980s, and then substantially expanded worldwide.

The Marketing Campaign for Black Friday and Cyber Monday 2018!

In order to plan a marketing campaign for Black Friday and Cyber Monday you will find very useful a Kloudymail tool, that is automation. In fact, it is very likely that you will not send a single communication to push your promotions during Black Friday and Cyber Monday, but you will send more than one, deciding – after the first – which messages to send to your users according to their behavior (e.g. open rate, clicks, cart abandonment…).

Here are some clues you could take to push your digital communication campaign with Kloudymail on Black Friday and Cyber Monday:

  • Launch message: This is the first message you will send to your users in order to catch their attention and keep them tuned for later communications. Try to structure a creative impact and a copy that leaves the mark: when you will go back to your target, you can be sure that they will not have forgotten you;
  • Set your goals and spread your promotions: When you arrive at the big day, make sure that your users remember your message and continue to feed their curiosity proposing the most amazing offers you’ve thought for them. As you know, Black Friday has a natural deadline, so remind your recipients that they can benefit the discounts you are offering only until midnight. You could also – always based on your activity and the goals you set for this start of Christmas shopping – provide staggered offers based on the time of day. In short, you have many possibilities, not least that of acting both through newsletters and SMS, without forgetting your social networks;
  • Keep attention high by anticipating next promotions you are going to disclose: If you manage an e-commerce that sells a wide range of products, once you finish the Black Monday you could send a message to your target telling them the discounts are not over, but they will also continue on Monday, November 26th, the day Cyber Monday falls. Furthermore, you could continue your series of automated e-mails and communications by offering discounts and coupons that go along with your customers until Christmas and, why not, even after, with the start of sales.

Black Friday 2018 Newsletters: Some Examples!



How to Build a Successful Restaurant Newsletter

Maybe you have never thought about it, but an e-mail marketing strategy for your restaurant could bring you many benefits to your business. How? You could promote your restaurant and related services (kitchen, rooms, recipes…), make your customers more loyal and find new ones.

Of course, the relationship with your clients – and with the public in general – is crucial for you, but nothing forbids to integrate more “traditional” methods with technology, especially if you have the chance to enhance your business and make your target happy.

The digital strategy for a restaurant

For sure you already have a website. And that’s fine to position your brand well on search engines (by the way, have you hired a good SEO expert?), communicate your location, provide your contact details, and updates such as the Christmas menu or a theme night you are organizing.

Surely you also have a business social profile at least: maybe you have a Facebook page, maybe you’re on Instagram, maybe both.

In any case, you are on the right track: thanks to social networks you spread build brand awareness, engage your audience, encourage the sharing of your content and, as a consequence, you attract new potential customers. For those who run a restaurant or a catering service, since a few years, you need to keep an eye on websites like TripAdvisor or similar. When you read a review, positive or negative, always try to respond. In the first case, thank your customer; in the latter, be honest and kind, and, admit your faults and sorry if something went really wrong.

Right now, you can be sure of being on the right path for a good digital marketing strategy, provided that your channels are effectively active and well taken care of. At this point, you should consider adding e-mail marketing to your strategy: e-mail marketing is the tool with the highest ROI – for each dollar used, the ROI for the email marketing is 40$ – it’s simple to use and it’s very effective.

E-mail marketing for restaurants

As we have already said, for those running a restaurant, the relationship with customers is crucial. And that’s why we recommend you to adopt an e-mail marketing strategy – which is not by chance a part of the definition of direct marketing – if you don’t have it: a newsletter allows you to get in direct contact with your customers or with who gave you the consent to receive your updates.

You can send several types of contents: the most delicious recipes from your chef, news, events, discounts and offers … In short, it’s just up to you and your imagination to create the newsletter that can build and consolidate over time an excellent relationship with your customers and convince them to eat in your restaurant or come back.

Thanks to the variables available in Kloudymail, you can contact your audience by name: this will make your messages more interesting and engaging, and will be perceived as a personal message. Furthermore, the right call to action can make your contacts take a specific action, like booking a table, asking for more information or registering for a tasting evening.

How do you say? Are you a restaurateur and you are not skilled in marketing and content creating? Well, then you should know that creating a newsletter with Kloudymail is very simple and, if you can not do it by yourself, we will do it for you.

Restaurant newsletter example

How do I create my restaurant’s mailing list?

There isn’t only one channel that allows you to increase your contact base and have a wider audience to send your communications to.

First of all, add a contact form on your website for both information requests and table reservations, as well as for subscribing to your newsletter. Moreover, on the occasion of banquets (weddings are perfect in this sense), you can use a tablet on which you open a form that you can create directly in Kloudymail: thanks to this form, you can ask your guests to leave their contacts and a receiving-newsletters consent. You can also create paper postcards in which you request the personal data you need (for a newsletter you may need a name and email address) to leave on the tables in order to not disturb people during the meal or while chatting with each other.

The same applies to anyone visiting your restaurant: someone won’t leave their personal data, but many others will say yes and slowly you will have your full-bodied and complete database. Remember to keep it updated and clean it regularly with Kloudymail’s “Washing Machine” tool.

To get information that allows you to better profile your contacts and create messages with targeted offers, ask customers to express their preferences on the different types of menus (pizza, meat, vegetarian, etc).

If you choose to collect your contacts online, it will be useful to know the place where your users live: this will allow you to send targeted communications to customers living in your same area or creating a specific campaign for each restaurant you run in case you have more than one in different cities or regions.

Are you interested in starting or improving your e-mail marketing strategy? Contact us or try a free demo!

5 Marketing Tips for Boosting Back-to-School E-Commerce Sales!

Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. This is one of the best sales periods for e-commerce retailers and if you haven’t made this a focus yet, it’s time to jump on it! Ehi, no needs to be worried: this post provides a marketing checklist so you can structure your campaigns for the end of summer and beginning of fall. Let’s go!

1. What Are Shoppers Looking For?

With the increase in shopping traffic, any retailer should ramp up their marketing for back to school sales. There’s a ton of opportunities and chance within the scope of “back to school.” Furthermore, when consumers are in a buying mode, they tend to fulfill other shopping needs beyond back to school. Anyway, there are a few product categories that receive major interest and traffic. These are:

  • Apparel and accessories;
  • Computers and consumer electronics;
  • Shoes;
  • School supplies;
  • Books, music, and video;
  • Toys and hobby related goods;
  • Sporting goods.

2. Build Your Email List!

E-mail marketing is the most powerful sales channel with ROI up to 4000%! But e-mail marketing is nothing unless you keep focusing on building your database. The more e-mail contacts you have to market to, the more sales opportunities you create. Building your list open up more opportunities. Aside from the benefits of fueling your e-mail marketing engine, list building also provides an effective traffic conversion strategy.

98% of traffic leaves websites without converting. By presenting website visitors with an e-mail pop up, you can convert a higher percentage of bounce traffic. This justifies investments in paid traffic and enhances overall traffic conversion. You can also add an incentive like a discount to increase e-mail opt-ins and also encourage shoppers to purchase. With the intent to buy during the back-to-school sales urge, an offer is perfect for both e-mail capture and sales.

3. Create Back-to-School Product Collections and Landing Pages!

There are a couple reasons to create product collections and landing pages for back-to-school products. First, you design your website specifically to attract back-to-school shoppers. This gives visitors a place to start their shopping and also limits options, making the decision-making process simpler. Second, you need a few destination pages if you’re running Facebook advertisements, PPC ads, or promotions that prompt shoppers to “Shop Now!”.

back-to-school marketing strategies

4. Create Back-to-School Themed Content!

Consumers have back-to-school shopping on their minds, so feed that appetite. Create a couple of pieces of content with a back-to-school theme to, at the very least, grab the attention of your shoppers. This content can be buying guides, a list of popular back-to-school products, or even a detailed review of a single product.

back-to-school marketing strategies

5. Send E-mails!

We just discussed the importance of building your e-mail list. Now it’s time to put it to work! This is a perfect time to notify subscribers of back-to-school-related products, seasonal sales, or even back-to-school-related content.

back-to-school newsletter example

So, let’s have a quick recap:

  • Have an idea of who will be most likely to buy from you. Then shape your marketing strategy around them;
  • Use incentives to drive sales and build your e-mail list while also sending out several emails about your back-to-school offerings;
  • Reduce cart abandonment by fulfilling shopper needs at key moments of their visit.

Like these tips and want to find out more? Kloudymail team is here for you!

 

5 Tips on How to Improve Your Conversion Rate

Nowadays, each and every one of us has a ton of channels and tools for reaching a wide audience worldwide and get more customers and we should take advantage of it in the best possible way. Starting with our company website, specifically designed to attract visitors that could turn into clients, to show what we do and what is our best, and drive traffic, we should end the game by leading the visitors to engage our business, both by making purchases or choosing the services we are offering. Sometimes, though, this doesn’t seem working in the same way as we have pictured it. Ok, we could get a lot of traffic to our website, but the number of visitors taking the desired action is not rising enough. What are we supposed to do to increase our conversion rate?

Here you can find some tips to face (and win) this challenge: start now optimizing your conversion rates and turn your visitors into customers!

#1 – Keep Your Homepage Easy

How many times have you visited a website to find out some information and you have got put off by the homepage? This happens to every one of us, at least once in a lifetime. Some of us could have been stopped by the design, format, colors, or some other disputable features. For sure, we want to avoid this to happen on our website: to achieve this goal, we just have to keep the homepage simple. Meaning: simple to navigate, easy to find anything the customer needs and easy and fast when it comes to complete a purchase.

By simplifying your website, you could increase your conversion rate up to 200-250%, at least twice as many conversions as your website previously had.

#2 – Increase Your Page Speed

This could seem like a small thing, but the loading speed of our website pages is crucial. Everything in the world we are living in is so fast and the same should apply also to our websites. Web visitors have no time, they are impatient and are not willing to spend time waiting for our pages to load. In their way of seeing things, everything should happen as soon as they click the button. So, don’t’ forget to increase the page speed if you want to get more conversions. And when we say “speed”, we mean “speed”: a delay of just one second could result in a 7% conversion decrease. Imagine what a 5-second delay could do…

#3 – Include Testimonials

There are very few things working wonder like including testimonials. You could be wondering why testimonials work so well, and this is the answer: people want to feel safe and be sure they aren’t the first ones to try something out; they want to know that there are others who have tried it and that it worked for them. These kinds of evidence give people the right confidence to engage our business. So remember always to share testimonials from your satisfied customers and ensure the could be verifiable: if they are not, this could be counterproductive for your business. Make sure the testimonials are on your homepage too: this could make your conversion increase by 30/40% on average. In a few words, testimonials work.

#4 – Add Video Testimonials

We already know why testimonials are so crucial in order to increase conversions. If you wanna take a step further, share those testimonials as video: in this way, you will push your conversion rates even higher. People are more likely to believe a story if they have the chance to see the person who is telling the story, than if the same story is told by images and text. Some brands have seen their conversion rate increase by more than 160% after adding video testimonials to their homepage. So, what are your waiting for before trying it?

#5 – Be Mobile Friendly

Nowadays, most of the people navigate the internet using mobile devices (and the number keeps growing). This means that more than half of your potential customers are looking for products and service on smartphones and tablets. To be in line with their habits, you just have to optimize your website for mobile devices. To be mobile friendly is no more an option, it’s a requirement you can’t ignore.

By implementing a mobile-friendly design on your website, you can increase your conversion rate by 20%. Why haven’t you already done it?

These are Kloudymail’s tips to increase your conversion rate. It is never too early to adopt these tips and start to make your conversion rate increase!

5 reasons why a newsletter for your blog is a very good idea!

If you are a blogger, whether you blog for passion or for work, for sure you have been wondering how to promote and spread at your best your blog posts. This is the answer: sending a newsletter to your blog’s readers – obviously the ones for whom you got a regular consent for sending newsletter and e-mails.
Now you could be asking yourself “Why should I send a newsletter spreading my blog contents? Is it not enough to use social media?”. No, it is not enough to use social media. Here you can find 5 reasons why using a newsletter for your blog is a very good idea!

1. Get more qualified traffic thanks to e-mail marketing

The first good reason why you should set up a newsletter for your blog is the qualified lead generation. Think about it: when you decide to subscribe a newsletter, you do that because you are very interested in those specific contents or products, and, probably, every time you receive the newsletter at least you open it and you often click too. That’s it: this is what is gonna happening when you start sending newsletters for your blog. Result? You will get more qualified traffic on your blog.
In order to raise the newsletter deliverability, we recommend you to adopt the double opt-in strategy, which is guaranteed by Kloudymail.

2. Develop brand awareness with an e-mail marketing strategy

When you decide to set up a newsletter, you should also think about a regularity of sending (e.g. every two weeks, monthly or weekly). In this way, you plan a regular date with your readers and you start to build a loyal relationship. Newsletter by newsletter, your readers will learn to recognize you, your communication, your brand and they will be more and more curious to discover what are you telling them this time.

3. Create valuable contents and get more contacts

Think about your own experience: you know that, you are more interested in subscribing a newsletter when you can get something in return, like a discount coupon or an e-book about an issue you care about.
Turning this into the newsletter for your blog field, you could send to your subscribers some posts that for some reasons you haven’t published on your blog but they are still good, or you could write some specific contents to put into your newsletter. Generally speaking, you can do anything you want: share tips, useful links, know-how… Therefore, anything you think could be really useful for your interlocutors.
You have to spread a very strong message: “If you don’t receive my newsletter, well… You should know you are losing something precious”. In order to make your strategy work, be sure to know your readers and their interests: this is a crucial part when you are about to create something valuable for them.

4. The newsletter for your blog is a chance for business!

When your subscribers’ list is good, well segmented and you got regular consent from them to receive your e-mail, you can start to think about converting your newsletter in a business chance. Depending on the topics you write about, through the newsletter you could sell a course, an e-book or a webinar. Keep calm, you won’t become crazy with this kind of work: you have been blogging since a long time and you know your field very well. You already have all you the contents you need but that you have never really used: this is time to bring them out the drawer!

5. E-mail marketing works for you and your business!

As we said, e-mail marketing allows you to reach new leads and engage your target audience. Furthermore, e-mail marketing is both affordable and cost-effective, making it a great option for small businesses.
Since e-mail marketing allows you to target specific audiences with strategic contents, it improves your chances of bringing in qualified leads who are likely to be interested in your products or service. Thus, the success of an e-mail marketing campaign helps you maximize your time and resources while boosting your ROI: for every dollar spent, e-mail marketing generates about 40 dollars in ROI.

Do you want to put together your newsletter strategy for your blog? Try Kloudymail demo: it is for free for one month! Grab it!

E-mail marketing and social media: how to integrate them with Kloudymail!

A good e-mail marketing strategy should be part of a wider multichannel communications strategy. Occasionally though the ones who do e-mail marketing could have some legit doubts. For example, they could ask themselves this kind of question: “How can I integrate my e-mail marketing and social media marketing strategies?”. Kloudymail got the answer you are looking for: this answer allows you sharing your newsletters on social media and make your communications audience growing.

How to integrate e-mail marketing and social with Kloudymail!

Thanks to the platform for sending newsletters and dem Kloudymail, anytime you send a communication you will get a permalink. This permalink is immediately shareable on your social media, reaching the readers who are not (still) subscribed to your newsletter.

How to get Kloudymail permalink for sharing on your social media

The process to get your sharable permalink after you have sent your e-mail marketing campaign is very quick and easy. Follow these steps:

  • Send your e-mail marketing campaign;
  • Go into “Campaigns” section;
  • Choose the campaign you are interested in sharing on social media;
  • On the right side you will find the pulldown menu “Manage”;
  • Choose “Share”;
  • Now you will see the box with your personal permalink!

The only one thing you still have to do is copying the permalink and sharing it on your social media, therefore your contacts will be up to date about your communication even if they are not subscribed to your newsletter.

Sharable permalink by Kloudymail

Tips and Tricks…

The permalink of your campaigns is a feature we set up specifically for your social media, but you can use it without limitations counting on your unlimited fantasy!
In the case you keep your newsletters filed on your website, the permalink could be very useful for you: you just have to write the number and the date of your newsletter and link them to the permalink you get by Kloudymail. In a moment the visitors of your website will be allowed to see all your newsletters and who knows… maybe they will be caught by them and will be your next subscribers!
Another thing we suggest to do when sharing your permalink on social media, is asking your contacts to subscribe to your newsletters, maybe making them land on an e-mail marketing landing page designed ad hoc.

As you can see, Kloudymail can offer a lot of features. Maybe you don’t know some of them or you could benefit these features later. Keep on following our blog to be updated on our news and feel free to contact us for any further info!