The E-Mail Marketing Strategy For The Winter Sales Season!

Each and everyone of us, when it comes to talking about shopping, look forward to the sales season with some impatience. The winter sales season have just begun and it presents itself bit like a boon: in December we got stuck in expenses between gifts, dinners and holidays and it’s time to tighten our belts a little. The sales season is also very important for the shopkeepers because it represents a very good chance to free the warehouses and fill them again in view of the summer season and obtain, albeit with a lower profit margin than the rest of the year, a fair injection of liquidity.

There are sectors that expect the sales season more than others because of the greater impact on turnover. Let’s think about clothing and footwear, for example. How many of us await the beginning of the sales season to buy the pair of shoes we spotted weeks ago or that sweater that we will use again for at least a couple of months? Many, probably. And the same applies to the shopkeepers: in the sector we mentioned, sales have a high impact on turnover and it is worthwhile taking full advantage of the moment, using all possible channels to promote sales, keeping customers up-to-date and encouraging them to visit our e-commerce or come visit us in our stores. A good strategy should be multi-channel and should, therefore, include our website, online adv, social and targeted e-mail marketing and SMS marketing campaigns

Let’s begin our trip!

The Newsletter For The Sales Season: Goals and Tips & Tricks!

Why is it recommended to send a newsletter to communicate the start of winter sales and maybe emphasize some of the most attractive products? We certainly do not have to tell you what the first goal is, because surely you know it very well: boost sales online, in stores or in both channels.

The Details to be included in the Newsletter for the Sales Season

First of all, we should remind our customers and potential ones of the start and end dates of sales, the chance to take advantage of pre-sale (you could reserve it for those who have the loyalty card of your store). Furthermore, you could include special discount codes to be used on your e-commerce. It is crucial, when planning an e-mail marketing strategy for the sales season, to create our target profile and send targeted messages with specific products: to give a simple example, if we sell clothing, we send our female customers a selection of our promotions for women and, if we want to take a further step, we could try to refine the message by sending the most suitable products according to age. In this way, we increase our chances to increase the interest and the involvement of the ones reading our message. 

The E-Mail Marketing Strategy for The Sales Season

As always, to be able to better target our message and to fully exploit the potential of e-mail marketing and SMS marketing, it is essential that our lists are of good quality. This means that they must not be bought, but you have to build your database with a good marketing strategy. Moreover, gradually we try to refine our strategy to collect as much information as possible on our contacts in order to better profile our target and send more targeted messages. All this is possible thanks to Kloudymail: with our platform, you can also send different messages depending on the “loyalty” of the customer: thanks to the user rating expressed by the stars we can see next to each name, we have the chance to set up targeted campaigns for the most loyal customers who always read us and to plan a different message for those who, for different reasons, have lost interest in our brand. In fact, the sales season is ideal for improving customer loyalty.

How To Set Up The Sales Season Newsletter

In addition to profiling contacts, it is very important to set up the message in the best way possible to get good results from our e-mail marketing campaign for the sales season. The subject of the newsletter is crucial: it must be catchy, encourage the opening of the email and contains “promises” that must necessarily be kept in the message (we do not announce discounts of 70% if our rebates “stop” at 50%). In addition, in the final step of sending the campaign with Kloudymail, we have to remind to check to have not written words that may be wrong to spam filters: it would be a pity to spend time and energy to plan the perfect message and then, for one or two words, see it ending in spam box. While promoting season sales, we should be very direct, informal and friendly in the subject of the newsletter: it is the best way to entice our customers to open our newsletter and browse through our proposals.

In our newsletter, we should show different products, being careful to avoid a confused jumble of items that annoys the reader and does not lead to anything. In a few words, we should give each of our proposals the right relevance within an ordered and understandable newsletter. For each product, add a beautiful image with the former and discounted price, a short descriptive text and a call-to-action (linked to a specific landing page or to the product page in our e-commerce) which could be, for example, “I want it!” or “Buy Now!”. If we do not have an e-commerce but we want to increase the number of customers in our store, we can still use e-mail marketing. In this case, we should avoid a text-only e-mail that announces the start of the sales: it is ok to communicate it, but it is certainly reductive and limits our chances of increasing sales. Try to free your imagination to catch the attention of those who receive your communication using images and a pleasant text while putting emphasis on promotions (if we can, we could give exclusive discount codes). In order to promote more products, a good idea is to use animated images.

In short, sending a newsletter for season sales requires attention but can give us great satisfaction. If you want to know how to create the perfect message with Kloudymail, do not hesitate to contact us: we are here to meet your needs!

5 Digital Tips For Your Communication During The Christmas Season!

Are you ready for Christmas? Christmas trees along the avenues of the cities, Santa Claus offering sweets to the kids, a bewitching atmosphere that spreads anywhere… For most of the ones running a business in the consumer market, Christmas comes along with the best sales of the year, but you can do much more than just sell during the holidays. As you already know, digital communication is crucial for the success of your business, and more than ever during the Christmas period. This is not a quiet period for the marketing and communications offices because the customers’ interest is sky high. But by planning ahead and scheduling your digital communication activities, such as newsletters and, more in general, e-mail marketing campaigns, you could spend the holidays without a care! Here are some Christmas tips you will take advantage of!

Make the Digital Door Pump Sing With Newsletters!

The time before Christmas is naturally excellent sales time, but also the days around Christmas are very important. On those days, people have time to browse online, they want to use the present gift cards, and are looking to change the wrong size sweaters and the second funny sweater.

How To Target and Cross-Sell!

As we already said a lot of times, e-mail marketing remains the best way to boost sales. There’s a tough competition for opens and clicks before Christmas so targeting a message as specifically as possible will probably win the race. We suggest you use marketing automation: when you know what the customer bought for Christmas last year, you can suggest products based on that. If you don’t, you will have to settle for using segmentation the best you can.

The days before Christmas are not the only days when people are avid for shopping, and many people check their emails on the days between Christmas and the New Year. You should schedule B2C newsletters about the selection of your web stores for these days as a drip campaign, or upsell and cross-sell. For example, “Did Santa bring an iPhone X? Buy accessories at a special Christmas price!” will probably work better than a generic mass message.

Remember Loyal Customers and Reward Them!

A gift is generally more appreciated than a discount or a promotion. Send a pretty Christmas gift email with a great offer, a gift or a Christmas drink invitation to your customers.

Open with campaigns and practicality

If you only do one substantial campaign a year, Christmas is usually the best time for that. Send a Christmas calendar campaign as an automated e-mail marketing campaign, use imagination in Christmas competitions, offer the opportunity to create wish lists to Santa and make a few come true, etc.

Are You Busy? Here Are Some Practical Tips!

Remember that even though Christmas is a magic time for many of us, it is also the golden age of stress. Think about how you could simplify the Christmas period for your customers: offer just the right presents and ideas as easily as possible, provide the presents pre-packed and delivered by Christmas day, and target your messages carefully.

Let’s make an example. Use headings such as “Order in 24 hours, you will receive in time for Christmas!” or “Buy today and still receive for Christmas”. Many fathers will be happy to receive a message listing the top 20 Christmas gift wishes of teenage girls or the best gift ideas for a wife or a girlfriend. Another good option is the message sent a day before Christmas Eve: “Haven’t bought your gifts yet: you still have time!”. And don’t forget one more reminder via SMS!

Don’t let the customers slip away: remember that they might appreciate your help in the hassle. If the customer has once shown interest in a best seller book but hasn’t bought it yet, you should remind him about a book in a few days – and offer a couple of other options from your store, maybe picking from the 2018 best sellers!

Using gift cards

Surprisingly many gift cards received as Christmas presents remain unused every year – and simultaneously the up-selling possibilities coming with them are left unused. Encourage using the gift card by sending an automated newsletter containing the gift card tips to the person who bought it. Urge them to tell the tips to the receiver of the gift or forward the newsletter after giving the gift. Send a reminder a few months before the gift card expires.

2. You’ll (Maybe) Take a Rest, Your Social Profiles Don’t!

Social media goes silent during the holidays so the active marketer stands out. Plan and schedule social media posts for the holidays if you are planning to take some days off.

If you are not supervising the situation and reacting to it, you should stick to simple, neutral and positive messages, season’s greetings, or elegant pictures with a nice atmosphere, nothing too controversial. Check that your messages are clear unless you wish to spend your holidays answering threads and clarifying the fine print on the offer.

3. Christmas Spirit With A (Content) Soul!

In addition to being an excellent time to sell, the time preceding Christmas is also a great chance to create great contents, build your brand and nurture customer relationships. Provide tips on how to use the leftover Christmas food, compile Christmas traditions from the old days, run a Christmas competition or write a festive story.

Christmas brings up a lot of emotions and excitement and you should make use out of it. This is the time to share the cutest pictures of office dogs with elf hats, create Christmas themed brand video or a Christmas song playlist on Spotify that represents you as a company.

Don’t forget to take advantage of the visuality of Christmas. The pictures of Christmas time and tips for the season are excellent material, especially for the more visual social media. Create tips, ideas or a beautiful image collection on Pinterest or launch a Christmas picture competition on Instagram.

Christmas is a good time to bring forth the softer side of the company. Do volunteer work, collect Christmas presents for the less fortunate, have an internal vote charity and donate the company’s Christmas present money to them. And, for sure, don’t forget to spread what you are doing!

Make Christmas Traditions Digital!

Many Christmas traditions can be transferred into the digital world. Don’t you believe it? Give gifts yourself and enable giving electronic gifts through your company, build a digital Christmas calendar, or compile Christmas tips on Instagram.

4. A Christmas Dress For Your Website!

Many web stores collect a lot of visitors on the days between Christmas and New Year but other sites are visited as well. If you expect a great number of visitors, change the layout into a Christmas themed one. If you anticipate a lot of sales during the Christmas days, check the front page, and schedule it to be full of offers. Needs are very different before and after Christmas, and if you plan to go on vacation for a long time, you should schedule a series of offers in advance so that the front page always stays interesting.

Christmas presents might bring on your site people who would not otherwise have become your customers. Be sure to recognize them immediately, and create an automatic campaign that turns these Christmas visitors into customers over time.

Usability is Always a Must, Especially on Christmas!

Holiday is a good time to take a look at your website with a critical eye. Can customers wait for your support for a couple of days or will they be instantly angry? The more extensive your customer service section is, the less there is a need for basic requests from the customers. Perhaps you could create product demos or add video tutorials for the users.

Think about that and make the best choice for your brand!

5. Automate The Customer Service!

Make sure that the customer is taken care of even though you yourself are bundled up reading your Christmas present books. Instead of leaving the customer wondering what happens after filling in the contact form, you should automate customer service by sending an introduction package of the products or the FAQ of your products, for example. At the same time, you might want to tell them when you’re back at work, and what to do if they are simply unable to wait.

Marketing and communications is an entity that can’t be separated. You can do it! You can manage any aspect of your digital communications effortlessly and automatically. Merry Christmas!

SMS Marketing: Data, Observations and New Possibilities

According to the Mobile B2C Strategy Observatory of the School of Management of the Politecnico di Milano, the use of SMS for commercial purposes is constantly increasing due to their strength.

Once again, the effectiveness of SMS becomes even more stable if they are embedded within a well thought and structured multi-channel strategy.

Who uses SMS?

SMS users are 75% of Americans (with a very high peak among men from 50 to 64 years old).

The situation changes drastically when we change the country. For example, if data is identified in China, where only 50% of the population has access to the internet and where many social media are banned, the percentage of SMS fans grows sharply: 94% of Chinese people are SMS oriented.

These data make us understand how SMS strategy is still a great opportunity, especially effective in certain countries and for specific targets.

And in the future?

According to Gartner, by 2019, 20% of the international brand will abandon their apps (which require too much money) for more “traditional” communications like SMS that is simpler, more direct and effective. When you download apps from a specific brand, you are asked if you agree to receive notifications from this app and, most of the time, users decide to don’t accept it. But, in this way, the app becomes interesting and effective only if a user of his/her own will decides to open it: no notification = no request for attention. SMS, instead, arrive and, automatically, draw your attention!

Google also believes in SMS and has recently announced that it wants to relaunch SMS by deploying them in a special way1 What it means is exactly a mystery, but we’ll find out soon!

SMS, offline communication’s superheroes!

Nowadays, we spend more and more time in the digital world. All things are online, from microwave ovens to heating systems (If you missed our article on the Internet of Things, click here). However, as you know, Internet doesn’t work everywhere: sometimes there’s no signal, when you are abroad you have to look for free Wi-Fi and there’s still someone who doesn’t have a smartphone.

Moreover, lots of smartphone owners don’t receive notifications for incoming emails, so they check their company email inbox only at the office and their personal email at home.

How can you be sure to reach your clients anyway? SMS can be very helpful.

If you think that in the digital era SMS are not useful anymore, here you can find 10 good reasons why SMS is the ideal solution for your business.

1. It doesn’t need an Internet connection

SMS can be delivered without Internet, which means that you don’t that your clients are online. SMS can be received by people of every age, without any distinction.

2.It gets directly in your clients’ pockets

SMS can be received on everyone’s phone, with no exception! This means that you can reach your clients everywhere, even when they are on the move.

3. It has a 98% opening rate

The opening rate is so high because users like more this type of communication. SMS is seen as a good channel for purchase, through which get discounts and benefits!

4. It can be read five second after being sent

SMS are read in the same moment they are received. Mobile devices are always at hand. Just consider that 25% of owners cannot remember when was the last time that they didn’t have the phone at hand.

5. It is straightforward

 SMS limit of 160 characters can help you to be more straightforward and to focus on your communication. They can be read in a clear way on every device, from the biggest tablet to the smallest smartwatch.

6. It can use short-url

Links can redirect to more information about the services you want to offer or to more details about the products of your ecommerce!

 7. It’s safe

SMS are perceived as safe, since they are offline and they cannot deliver viruses or undesired contents. Users like them, and 50% of clicks lead to a purchase.

 8. It is an additional communication channel

While planning a multichannel strategy, an additional communication tool can help you to have more visits on your website and to increase sales.

 9. It’s perfect for everything

SMS are good for commercial proposals, last minutes deals, service announcements and event reminders. There’s no limit to the possibilities, you can make the most of them.

10. It’s inexpensive

Since its high opening rate, SMS is the marketing tool with the highest ROI. About 50% of clicks leads to a purchase.

 

 

SMS, a winning strategy for your business

Sending SMS campaigns is the best strategy for communicating to your clients the value of your company, thanks to its quality-price ratio. In fact, SMS guarantee a reading rate of about 98%.

Why ROI is so high with SMS?

First of all, more than 97% of people over 16 years have a mobile phone. Moreover, SMS don’t need an Internet connection and they are universal, so phones of any type, not only smartphones, can receive them. They are also perceived as safer than emails, since they cannot contain viruses.

The main function of SMS is to keep clients loyal: other than for commercial proposals, SMS can be effective for reminding appointments and avoid unexpected events (for example, an appointment at a beauty farm or an hotel reservation), to communicate temporary offers reserved to who received the SMS, give updates on an order status (for example for an e-commerce), inform about plan changes in a fast and safe way.

A few tips for making your SMS campaigns more effective:

  1. Write the first words with capital letters, to catch the readers’ attention.
  2. Use words that explain what to do (buy, subscribe, come here, answer to this message) and when do it (today, now).
  3. Create a sense of urgency in your communication: state that the offer will not last long and that if recipients want to receive these benefits they must hurry up.
  4. Add links to learn more, landing to your website or to a dedicated page (with Kloudymail, it is possible to add short-urls that will be tracked in the statistics to have clickers’ data).
  5. Sending hours and days vary according to the target and to what kind of communication you’re sending, however, never send SMS form dinnertime to the morning. No one likes to wake up at 3 am because of a promotional message, right?

 

KloudySMS is born! Let’s welcome it!

Kloudymail’s family has a new member: we are proud to present KloudySMS!

As you probably noticed, this new feature is now available for all our active licenses. We have decided to add this new feature to our platform for implementing a multichannel strategy: with SMS messages you will reach your clients in motion.

KloudySMS allows you to add contact lists called address books, different from the lists that you use for newsletters: with separate lists, it will be easier to search and divide your clients according to their interests. By creating new fields in your address books, you will add filters to diversify campaigns and create a more targeted and specific communication.

Creating campaign is easy: you choose a name, select recipients and sender’s name and write a text! There are 160 characters available (corresponding to 1 SMS message in Italy) to send your message to your recipients.

Furthermore, thanks to short url, you can add a link to your website or your online offer. This feature not only allows you to enrich your SMS message, but also to track your recipients’ clicks and to create detailed statistics: in the reports you will see data regarding clickers and also the number of clicks for every link within the message.

Once you have created your message, you can send it or schedule it! However, you should check if you have enough credits for doing that. You can quickly purchase them in the dedicated section: choose a SMS package, make the bank transfer and our staff will assign you the credits you need. Then, you will be ready for sending your campaigns. We will apply a 5% discount on the full price for all our partners. To see prices of our SMS packages click here.

After sending your campaign you will analyze statistics, with data about delivered messages and clicks. You will know who has clicked and which link your clients have clicked. This way, you will set your future campaigns according to your recipients’ interests.