Some of the most successful businesses take a holistic approach to their digital marketing strategy. This results in a stronger brand image, and a customer experience that is integrated.
According to some studies, the average customer has about 10 touch points with a brand before they actually make a purchase, which means that being present in as many places as possible will help to make it easier for your business to increase your leads and sales.
If you consider the two most widely used (and most effective) digital channels for acquiring customers – e-mail and social media, the first thing that comes to mind is the question of which one is better. But both channels have unique features, and when you integrate them in your marketing, you can make your overall strategy twice as strong.
Although it’s been here for quite a while, e-mail marketing is still as effective as ever. Social media is another entity that has been around a long time and yet continues to provide great results when it comes to driving visitors to your site and increasing leads and sales.
You know, you cannot focus on just one channel and ignore the other. You need both, and one of the best ways to get the most out of them is to integrate them. Whether you currently derive the majority of your web traffic from e-mail or from social media, read on to find out why and how you should use e-mail and social media together!
The Benefits of Integrating E-mail and Social Media!
The reason why these two entities complement each other is simple. Each one grows the other’s reach because the two channels serve very different contexts to your different target audience sections. That’s why it’s best to design a marketing campaign which takes advantage of the strength of both email and social media.
Using these two channels together will help you grow your list faster and extend your email reach significantly.
You can integrate email and social marketing in these ways:
Invite Your Fans And Followers on Social Media To Your Email Community!
Traffic from your social media generally has an engagement rate that is lower than email. You also don’t have control over those properties you have on social media, which means that Facebook, Twitter, or other platforms could decide to shut your page down for some violation of its guidelines, and you’d lose all the work you put into building up your fan base and engaging them on the social platform.
This is why e-mail starts to look pretty good compared to social media.
But it doesn’t mean that you have to go out and kill your social pages. Yet another way to get the benefits from both channels is to collect the emails of your fans and followers on social media. Social sites can have a massive impact on your lead generation and on boosting your business’s brand awareness.
By inviting your social followers to join your list, you’re deepening your bond with them as email is a much more personal medium for communicating with them. Also, because you’ve already connected on social media, this will increase your opt-in rates significantly.
Use Social Sharing In Your Email!
This will help you generate even more traffic to your site. If you periodically send out email newsletters to your subscribers, you can use them to increase your content’s social reach. If you haven’t tried it before, now is the time to include social share icons right inside your email newsletters.
Social sharing can boost your CTR by up to 150%. Provide Facebook, Twitter, LinkedIn, and social media pages share icons in your newsletters to make it easy for your readers to share your content. Getting those share icons on your emails is easy, but it’s important to keep in mind that not all email providers are going to display the social icon images.
This means that when you place them in your email, you need to create alt text for each of the icons. To get the optimum results, you should test the social sharing buttons for where your key audience hangs out primarily using various placements of the buttons on the page.
How To Use Social Media To Reduce The Loss Of E-Mail Subscribers!
No one wants to lose email subscribers, but it happens all the time no matter how well you’re doing with your list building efforts. Maybe the subscriber’s inbox is cluttered and he simply decides to bid goodbye to your newsletter for that reason alone.
You can offer the people who unsubscribe from your emails a chance to reconnect with you on social media. All you have to do is provide them with links to whichever social platforms you’re active on.
So, these are some useful tips to integrate e-mail marketing and social media. Keep on following our blog to find out more on how to managing at your best your e-mail marketing campaigns!