Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. This is one of the best sales periods for e-commerce retailers and if you haven’t made this a focus yet, it’s time to jump on it! Ehi, no needs to be worried: this post provides a marketing checklist so you can structure your campaigns for the end of summer and beginning of fall. Let’s go!
1. What Are Shoppers Looking For?
With the increase in shopping traffic, any retailer should ramp up their marketing for back to school sales. There’s a ton of opportunities and chance within the scope of “back to school.” Furthermore, when consumers are in a buying mode, they tend to fulfill other shopping needs beyond back to school. Anyway, there are a few product categories that receive major interest and traffic. These are:
- Apparel and accessories;
- Computers and consumer electronics;
- School supplies;
- Books, music, and video;
- Toys and hobby related goods;
- Sporting goods.
2. Build Your Email List!
E-mail marketing is the most powerful sales channel with ROI up to 4000%! But e-mail marketing is nothing unless you keep focusing on building your database. The more e-mail contacts you have to market to, the more sales opportunities you create. Building your list open up more opportunities. Aside from the benefits of fueling your e-mail marketing engine, list building also provides an effective traffic conversion strategy.
98% of traffic leaves websites without converting. By presenting website visitors with an e-mail pop up, you can convert a higher percentage of bounce traffic. This justifies investments in paid traffic and enhances overall traffic conversion. You can also add an incentive like a discount to increase e-mail opt-ins and also encourage shoppers to purchase. With the intent to buy during the back-to-school sales urge, an offer is perfect for both e-mail capture and sales.
3. Create Back-to-School Product Collections and Landing Pages!
There are a couple reasons to create product collections and landing pages for back-to-school products. First, you design your website specifically to attract back-to-school shoppers. This gives visitors a place to start their shopping and also limits options, making the decision-making process simpler. Second, you need a few destination pages if you’re running Facebook advertisements, PPC ads, or promotions that prompt shoppers to “Shop Now!”.
4. Create Back-to-School Themed Content!
Consumers have back-to-school shopping on their minds, so feed that appetite. Create a couple of pieces of content with a back-to-school theme to, at the very least, grab the attention of your shoppers. This content can be buying guides, a list of popular back-to-school products, or even a detailed review of a single product.
5. Send E-mails!
We just discussed the importance of building your e-mail list. Now it’s time to put it to work! This is a perfect time to notify subscribers of back-to-school-related products, seasonal sales, or even back-to-school-related content.
So, let’s have a quick recap:
- Have an idea of who will be most likely to buy from you. Then shape your marketing strategy around them;
- Use incentives to drive sales and build your e-mail list while also sending out several emails about your back-to-school offerings;
- Reduce cart abandonment by fulfilling shopper needs at key moments of their visit.
Like these tips and want to find out more? Kloudymail team is here for you!